Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.Ĭontagious provides specific, actionable techniques for helping information spread-for designing messages, advertisements, and content that people will share. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. Wharton marketing professor Jonah Berger has spent the last decade answering these questions. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? People don’t listen to advertisements, they listen to their peers.
What makes things popular? If you said advertising, think again. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” -Daniel Gilbert, author of the bestseller Stumbling on Happiness The New York Times bestseller that explains why certain products and ideas become popular.
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